Campaigns & Challenges

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The 11th Enbridge® Ride to Conquer Cancer® benefiting Princess Margaret Cancer Centre is coming up soon, and we want to help you Get Ride Ready for it!

That’s why we’ll be sharing easy, doable tips this month to push your fundraising over the finish line or even achieve Ambassador status, plus offering great prizes and flash challenges along the way.

Without further ado… We have the first Get Ride Ready challenge for you!

Over the next four weeks, the top 50 Riders who raise the most fundraising dollars will be entered to win a pair of Leafs tickets.* But that’s not all! The top 50 Riders who receive the most individual donations will be eligible to win a pair of Raptors tickets** both courtesy of Scotiabank!

To Get Ride Ready, check back to this page each week for our Rider-tested, Rider-approved tips. As Rider Céline Courteau knows, there’s no better way to a potential donor’s heart than through their stomachs! Her delicious Rider tip:

“My partner Louis and I started participating in The Enbridge Ride to Conquer Cancer in 2010. We love riding bikes, of course, but we are mainly driven by the innovative treatment that research has brought and that Louis has benefited from as a non-Hodgkin’s lymphoma survivor.

For us, fundraising is the hardest part. So, we decided to capitalize on Louis’ cooking talent! We now cater dinner parties in private homes in exchange for donations. It’s a lot of work and a big time investment, but we raise money for The Princess Margaret Cancer Foundation doing something we love. Good food for a great cause!”


Did you know that you can Get Ride Ready in just minutes?

Log in to your Participant Centre now to complete Online Check-In. Haven’t reached your fundraising minimum yet? No problem! You’ll have the opportunity to make an instant or delayed self-pledge and confirm your event participation.

In just one more month, our extraordinary Ridership will come together to help conquer cancer in our lifetime… The 11thRide is sure to be our most epic yet, so Get Ride Ready for it today!

*Between May 7 and June 3, the top 50 participants who have raised the most fundraising dollars for their personal fundraising efforts will have a chance to win a pair of Toronto Maple Leafs tickets for the 2018-2019 season.

**Between May 7 and June 3, the top 50 participants who have received the most individual donations will have a chance to win a pair of Toronto Raptors tickets for the 2018-2019 season.



The 2018 Epic Impact Challenge is here! 

For two weeks—Monday, April 16, through Friday, April 27—we’re asking every Rider to boost their fundraising tally with one donation—or more!

Whether it’s for your first donation, final donation or somewhere in between, now is the perfect time to take the pledge with the rest of our Ridership, set an Epic Impact Challenge goal for yourself and use these next two weeks to reach it.

To make your Epic Impact, take advantage of our comprehensive fundraising plans, which we’ll send out at the start of both Epic Impact Challenge weeks. Each plan will have easily achievable tips to put into action and see your donation dollars soar.

Not registered for The Ride?  

Sign up with promo EPIC18 during the Epic Impact Challenge, and you’ll receive a $50 registration discount. Choose to ride with us as a two-day Rider, one-day Rider or even a Virtual Rider!

Only by coming together can we make an Epic Impact to further Princess Margaret Cancer Centre’s goal of conquering cancer in our lifetime, so show the collective power of our Ridership by joining the Epic Impact Challenge today!


When we double our Riders, we double our impact. That’s why we want you to recruit a Rider or register as one for this year’s Gear Up Challenge, which will run from Sunday, February 4—World Cancer Day—through Friday, March 16!

The Ride’s Gear Up Challenge is your opportunity to be part of the annual global event of World Cancer Day, which reminds each of us that cancer is no match against our conviction to conquer it.

Plus, you can earn some awesome Ride swag to complete your look for event weekend! With every Rider you recruit between February 4 and March 16, you get one person closer to receiving all of our great Gear Up Challenge rewards:

And new for 2018, you will also receive a $50 Refer & Raise fundraising credit for each new participant you recruit!* To earn your Gear Up rewards and the Refer & Raise credit, have your referred Rider sign up using your custom referral link in your Participant Centre or have them enter your name or participant number when they are prompted to fill the referral area during registration.

If you have yet to join The 2018 Ride, now is the time to do it! Register between February 4 and March 16 to receive these great perks:

  • A $50 registration discount using the promo code GEARUP18
  • The chance to win our Gear Up Challenge rewards—water bottle, cycling hat and arm warmers—with each new Rider you recruit
  • The opportunity to kick-start your fundraising with a $50 Refer & Raise credit for each new participant you recruit

Whether you are already a Rider or thinking of becoming one, YOU can further our goal of conquering cancer this World Cancer Day. Recruit that new Rider or become part of our epic Ridership for the 2018 Gear Up Challenge!

* The maximum fundraising credit to be earned by each Rider is capped at $500 or 10 referrals. You may receive the credit only for referring new Riders. A new Rider is anyone who is not currently registered and did not register for the 2017 event. Your account will be credited within 1 to 10 business days. All Gear Up Challenge items can be picked up during local orientations, at the local office, during packet pickup prior to the event or on event. No Gear Up rewards will be mailed out.

The holidays are finally here! And we want to celebrate with our epic Ridership what it means to Be The Ride during this most wonderful time of the year.

Tuesday, November 28, is #GivingTuesdayCA, as well as the kickoff day of The Ride’s ‘Tis The Season contest! This festive competition is a chance for Riders to boost both their fundraising tallies and invite other to join them on the Ride through fun donation and referral challenges, and here’s how can you get in on all this holiday cheer…



Over the next few weeks, we are issuing out a challenge to all Riders to complete four tasks, and with each task you fulfill, a mystery holiday badge will be unlocked on your Personal Page. Carry out all four Ride challenges—in any order—between now and Wednesday, December 20, at 11:59 p.m., and you will successfully complete ‘Tis The Season!

For all your hard work, holiday rewards will be had! Each completed task will also give you one entry into our holiday basket giveaway. Should you be the lucky winner, you will receive a gift basket filled with delicious gourmet items courtesy of Vincenzo’s.



  1. Raise $250. The Ride is just six short months away! While you may have all things holidays on your mind right now, it’s also the perfect time to kick-start your event fundraising. How to easily raise that amount? Just ask your friends or family members to donate to your Ride in lieu of a holiday gift. Come New Year, you could already be well on your way to achieving or surpassing your goal!
  2. Update your Personal Page. Sharing why you joined our Ridership is a way to invest others in your quest to conquer cancer in our lifetime and increase your fundraising tally. During the holidays, you can also use your Personal Page to thank the people in your life for the donations they’ve given. Already have a customized Personal Page? Just upload a holiday-themed picture to fulfill this task!
  3. Make a self-donation. Who said that holiday gifts have to come from other people? By self-donating to your Ride, you will show to everyone you know just how committed you are to our cause and incentivize them to follow your lead. Plus, a donation to yourself is really the gift that keeps on giving, as every little bit supports research and treatment at Princess Margaret Cancer Centre.
  4. Refer a friend. The holidays often mean time spent with loved ones, but what about the rest of the year? The Ride offers the perfect chance to ask that co-worker, cousin, childhood friend or other favourite person to be at your side this June. Not only will you have opportunities for bonding time as you train, but also you’ll be making amazing memories together during event weekend!

‘Tis The Season is a challenge to both enjoy the holidays and get us closer to our goal to conquer cancer, so join us this December… Be Merry. Be Generous. Be The Ride!

The Enbridge® Ride to Conquer Cancer® benefiting Princess Margaret Cancer Centre is thrilled to announce the Team Up Challenge, which will run from Monday, October 2, through Tuesday, October 31!



The Team Up Challenge is an incredible opportunity for our Ridership to amplify their impact to conquer cancer through teamwork and win great prizes for it!

Here’s how it works:

  • Teams that add five or more Riders between Monday, October 2, and Tuesday, October 31, will have a kilometre of The Ride dedicated to them.
  • Any team that earns a kilometre will also be entered into a draw to win one of two team spots for The Ride’s VIP hospitality tent on event.
  • The top three teams to add the most Riders between Monday, October 2, and Tuesday, October 31, through spot fulfillment and/or recruitment will automatically win access to The Ride’s VIP tent.


  • Be one of the top three teams to add the most Riders by spot fulfillment and/or recruitment and win automatic access to the VIP tent.
  • Be a team that adds five or more Riders to receive an entry to win one of two extra spots in the VIP tent. For every five Riders you add, your team receives one entry. Plus, you’ll get a kilometre of The Ride dedicated to your team!


The three teams that add the most newly registered Riders—individuals who register from October 2 through October 31—and the two teams that win the draw receive:

  • A dedicated tenting area in Tent City.
  • Official welcome signage recognizing your team at the entrance to your dedicated tenting area.
  • Team access to the Team Up Challenge VIP hospitality tent, including lounge, professional massage, private washroom, private bartender and snack privileges.
  • BONUS: A kilometre of The Ride dedicated to your team with official signage when you add five or more registered Riders.


  • A built-in support system as you embark on the journey that is THE RIDE!
  • The power of training partners! Teams often organize training rides. Training partners can also provide training motivation and encouragement.
  • Fundraising support! Teams frequently coordinate and host fundraising events. Training partners can offer fundraising tips, too.
  • The opportunity to discover and strengthen lifelong friendships!
  • Strength in numbers! More Riders mean more dollars raised for The Princess Margaret.

And don’t forget that if your team has pre-purchased spots, filling them between October 2 and October 31 counts towards the Team Up Challenge. Have questions or want more information? Call a Ride Guide today at [877] 699-2453.

Team Up Challenge Winners

Congratulation to our Team Up Challenge winners TD PelotonParamedics For a Cure, Livewire, Team Joanne p/b Kind Human Bicycles and Jamie’s High Hopes for securing their spot in the 2018 Team Up Challenge Lounge!

And a big shout-out to all of the teams that have earned a dedicated kilometre of The Ride! Keep an eye out for those personalized markers on event next June.


And the winners are:

  • Cancer CUREsaders
  • Horseshoe Highlanders
  • Team BlueCat
  • Team Hope


We have BIG news! Starting Wednesday, June 28 through Friday, July 14, you have the chance to win a spot for your team at our exclusive 2018 Ultimate Camp Happy Hour during next year’s event.

How to win:

  • Get at least half of your 2017 team (minimum team size of 5 in 2017) to register for The 2018 Ride and be automatically entered to win one of four team spots!
  • Already building your team for next year’s event? Great! Keep going to hit the 50% mark and be entered to win.
  • Only 2017 teams of 5 or more members are eligible to participate.
  • Corporate spots can count towards the challenge, but they must be filled with a Rider’s name by July 14 in order to be qualified.

From custom cocktails to delicious bites–and a few surprises!–this is a Ride bash you don’t want to miss.

But wait, there’s more! Due to overwhelming popularity, we’ve EXTENDED our special $25 registration price through Friday, July 14! PLUS, if you register 75% of your 2017 team members for 2018, you’ll receive a DOUBLE entry into the Ultimate Camp Happy Hour contest!

Register using code RIDE18 and you’ll also score a limited edition “I Will Conquer The Ride” tee and have your name featured on our Ride monument in front of The Princess Margaret.

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