The Enbridge® Ride to Conquer Cancer® is supported each year by a group of dedicated leaders who volunteer their time and expertise to form a committee whose purpose is to recruit corporate teams and sponsors to the event. The Segal Cancer Centre at the Jewish General Hospital is incredibly grateful to these dedicated men and women, many of whom are also participants in and leading fundraisers for The Ride.
In particular, we would like to recognize the leaders of this committee, the Co-Chairs of the 2019 Ride.
SVP, Branch Banking, Quebec Region
Chair, Quebec Market, TD Bank Group
In June 2015, Sylvie Demers was named Senior Vice President of Branch Banking in Quebec. In this role, she is responsible for developing and executing business strategy, ensuring the growth of Branch Banking and providing value-added services to our customers. In November 2015, she was named Chair of TD’s Executive Committee in Quebec. The committee’s mandate is to significantly increase its presence in the province across all sectors.
Previously, Sylvie was Vice President, Strategic Initiatives, based in Toronto and was also President, Affinity Market Group at TD Insurance.
Sylvie joined TD in 1985 and has held various positions, including in Commercial Banking Services, Corporate Banking and Retail Banking. She was also Regional Vice President and Market Leader, Eastern Canada, Private Client Services for TD Waterhouse. She gained expertise through her various roles in the financing of private and public companies. Sylvie also completed mandates in fund management, cash management and derivative products, in addition to her role as District Vice President of the Montreal Centre-South network of branches.
Her deep financial knowledge combined with her people skills have enabled her to succeed on an analytical level as well as in business development and team mobilization. Sylvie has always made her mark as a leader; her strength lies in her ability to assess the talents of her team members and to create strong organizational structures. She knows how to maximize her employees’ strengths to achieve excellent results.
As a seasoned executive, Sylvie is a public speaker on subjects like the financial industry and the advancement of women in business. She has always seen the value of mentorship, having been a mentor to numerous colleagues throughout her career. Finally, she is executive champion and spokesperson for the arts, culture and diversity both within the organization and in the community.
Sylvie is known for her balanced approach. She recognizes the importance of giving back and is very involved with non-profit organizations. Over the past few years, she has served as honorary chairperson of fundraising campaigns for various organizations such as the Sainte-Justine Hospital, the Montreal Chinese Hospital, the Morris and Rosalind Goodman Family Foundation and Les Grands Ballets Canadiens. She is currently on the board of the Foundation of Greater Montréal and was appointed President of the Montreal Museum of Fine Arts Foundation in July 2017.
Sylvie graduated from HEC Montréal and holds a specialisation in Finance.
Chairman & CEO
PEAK Financial Group
Robert Frances is the Founder, Chairman and CEO of PEAK Financial Group headquartered in Montreal (QC). PEAK administers over $10 billion in assets and looks after the needs of over 150,000 Canadians through its 1,500 financial Advisors, professionals and employees. PEAK is known in the industry as a staunch advocate of Independent Financial Advice.
Robert founded PEAK at the age of 27. The firm was listed by Profit 100 as Canada’s fastest growing company for six consecutive years.
His involvement extends beyond his firm’s activities as he dedicates much of his time to the finance community and industry. He has served on several boards and steering committees (MFDA, IDA, CAFP) and was Chairman of the Board of the Investment Funds Institute of Canada (IFIC), as well as Concordia University’s John Molson School of Business Advisory Board. Robert is also an active member of the Young President’s Organization (YPO), a global network which represents over 23,000 business leaders in 132 countries. He held the position of International Chairman of the Board from 2011 to 2012. Ernst & Young recognized him as Entrepreneur of the Year for Quebec in the Business Services Category. Recently, his passion for music led him to invest in LANDR, a digital mastering company, where he now serves as chairman of the board. This investment was made through PEAK Capital Partners, through which Robert holds many investments in start-ups and innovative businesses.
Robert and his wife, Mary, are the proud parents of four children. When not busy with PEAK, YPO events or playing with his kids, Robert’s hobby and passion is playing, writing and recording music.